However it began, Valentine’s Day remains popular — and good for business. Worldwide, about 1 billion Valentine cards (or “valentines”) are sent annually. Hallmark, a U.S. greeting-card company, estimates that Americans alone send some 114 million valentines a year.
In the United States, schoolchildren often exchange friendship-themed valentines with their classmates. Kids’ valentines, whether homemade or store-bought, usually feature heart-shaped motifs or cartoon characters.
Valentine’s Day is marked differently around the world.
In the Philippines, mass wedding ceremonies are commonly performed on Valentine’s Day. And in South Africa, it’s a Valentine’s Day tradition for women to pin the names of their love interests on their shirtsleeves.
In South Korea, February 14 is when women court men with candy and flowers. (A month later, on March 14 — known as White Day — it’s the reverse, with men giving gifts to women.)
Of course, romantic dinners at fancy restaurants are Valentine’s Day traditions as well. That’s how Italians celebrate the holiday, as do lots of people around the globe, including Americans.