ENVIRONMENTAL STRATEGIES FOR BUSINESS PROFITABILITY COURSE
MAIN OBJECTIVE:
GUIDE AND ADVISE COMPANIES TOWARDS A SUSTAINABLE BUSINESS MODEL AND LOW CARBON EMISSIONS
JOINING SCIENCE, ECONOMY AND EDUCATION TO GO STRONGER
The human being faces the most important challenge in its recent history, since three crises have coincided at the same time in time: the health crisis of COVID-19, the economic crisis and the climate crisis. The fight against the 3 crises has highlighted the urgent need to maintain healthy ecosystems and to walk together towards the decarbonization of the economy, if we also want to overcome the health and economic crises.
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This crisis has shown the vulnerability of a good part of the Spanish economy. Due to these circumstances, the European Union has launched the most ambitious recovery plan in history, through which sustainable business models that implement measures against climate change will be the most beneficial. Spanish companies have the opportunity to take advantage of this change in model, increasing their added value and competitiveness.
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Therefore, companies must lead a change towards a sustainable economic model where socio-environmental aspects are taken into account, since it will be these that will affect the viability of competitiveness of their businesses in the medium and long term.
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In this course, attendees will have the opportunity to learn about opportunities in the field of sustainability from the hand of great experts. Both the benefits and the risks of a new economic framework closely linked to the decarbonization of all economic sectors will be analyzed in order to achieve the objectives of the European Union in line with the Paris Agreement on Climate Change. And that will lay the foundations for Europe in 2030.
OBJECTIVES
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Analyze the environmental aspects that are related to the quality of service or product in the company, and how they in turn affect the end customer and / or consumer.
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Identify the new circular economy and green marketing practices that are being carried out in the different economic sectors.
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Value the different synergies between different companies in the primary, industrial and services sectors.
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Analyze the new sustainability policies from the European Green Deal, Recovery Fund (EUNextGeneration: 72,000 million between 2021 and 2023) and from other countries in terms of regulation and programs against climate change.
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Personalized advice on the implementation of corrective or sustainable measures.
PROGRAM
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TARGET AUDIENCES
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Introduction. A new reality: pandemics and climate change.​
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Circular Economy.
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Energy efficiency in companies.
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Renewable energy.
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Sustainable industry.
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Sustainable mobility within the company.
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Tourism and associated services: The European Green Deal and the new legislation. Sustainable Development Goals.
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Aimed at entrepreneurs, technicians and professionals who want to take advantage of business opportunities framed within the Green Pact (European Green Deal) and the Recovery Fund (NextGenerationEU), in order to contribute to their competitiveness and productivity while respecting the health of companies. people and the environment.
ORGANIZERS AND SPEAKERS
PANCHO CAMPO
COURSE DIRECTOR
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CEO and founder of Chrand Marketing & Events: a company specialized in organizing mega-events such as Marbella Futuro 2020, a virtual event with more than 60 international speakers or the Climate Change Leadership Summit in Porto 2018, with former United States President Barack Obama as main speaker. MBA - Masters of Business Administration at the Juan Carlos I University.
FRANCISCO GONZALVEZ
COURSE COORDINATOR
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Professor of Environment at "The American College in Spain" in Marbella. Expert in climate change and calculation of carbon emissions. Master in Mediterranean Ecosystems from the Miguel Hernández de Elche University (Alicante).
ÁLVARO RODRÍGUEZ
SPEAKER
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General Coordinator of Climate Reality Project Europe in Spain, organization of the Nobel Prize Al Gore. Doctor in Economics specialized in Circular Economy. Consultant for the International Atomic Energy Organization (IAEA).
FERNANDO VALLADARES
SPEAKER
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Researcher at the CSIC and PhD in Biological Sciences from the Complutense University of Madrid and associate professor at the Rey Juan Carlos University. A highly cited scientist in the field of ecology, he has given more than 220 lectures and courses at more than 37 universities and research centers around the world.
ÁNGEL CANO
SPEAKER
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Expert in innovation and sustainability. Responsible for communication and institutional relations for The Climate Reality Project. Director of the Despierta Cultural Association.
The Despierta Cultural Association inspires a sustainable change through outreach, educational, events and actions in nature, such as plantations or cleaning of forests and beaches. Being an active part of change is everyone's mission
Gorka Rosell Hurtado
Director y Responsable de sostenibilidad de SLEEP'N Atocha
May López Díaz
Directora de Empresas por la Movilidad Sostenible. Profesora de Sostenibilidad en OBS Business School, EAE Business School y Loyola Másteres
Sergio de Otto Soler.
Periodista, fundador de SdeO Comunicación, empresa especializada en el sector de la energía y el medio ambiente con más de veinte años de trayectoria, y patrono de la Fundación Renovables. Fundador de SdeO Comunicación.
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Antonio Lucio Gil
Profesor de la Escuela de Organización Industrial de Madrid (EOI) en movilidad sostenible y estrategias urbanas.
Jerónimo Molina Agulló
Director del Gran Melia Xian, Shaanxi, China
Javier Ariza Venegas
Dpto. de Promoción de Actuaciones Energéticas
Área de Captación y Gestión de Proyectos. Agencia Andaluza de la Energía.
ONLINE COURSE
NEW DATES - OCTOBER 2021
Tuesdays and Thursdays - 6.30 to 7.30pm
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Limited number of places.
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8 sessions of 1h each in total.
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Price: 695 euros.
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Special prices for associations and companies. Please inquire at: info@americancollegespain.com
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10% of the proceeds of the course will be donated to Equilibrio Marino.
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Certified by The American College in Spain.
